ALLYSON WATERS

• By First Light Franchise
• September 14, 2021

DIRECTOR OF MARKETING

Allyson Waters is Director of Marketing for FirstLight Home Care. In this role, Allyson ensures FirstLight brand standards are consistent across all channels by managing the design, creation and customization of the company’s marketing tools, advertisements, collateral pieces, event materials, video assets and more. She is a creative leader with extensive experience in project management, sales and marketing, as well as the cultural development and training of team members. Prior to joining FirstLight, she served as SVP Marketing Director for Cole Taylor Mortgage, and she managed her own marketing consultancy business whose primary client was a 26-unit senior living community. Allyson is committed to supporting individual FirstLight franchise owners to help them build prosperous businesses. Allyson’s personal passions include food, wine, travel, reading and pet rescue and rehabilitation.